Regal Sedan 2011Buick will be hosting a social media site with videos of buyers that come with cameras flip to help launch the Regal sedan 2011. This movement is very similar to Ford Fiesta car campaign focused on young small. The difference with the site of Regal to display the comments and have no advertising and local legend coming-out parties that were important in the Fiesta Movement. All items will be sent to the Regal, including the negative write-ups. All comments from visitors will also appear after the top marketing Buick. The site, called "Buick moment of truth.
"Involved in an effort to re-brand its image. The weak sales and delicate products have led to a negative reputation in some countries. Buick is still unknown in some parts. This Buick is ready to publish negative press, it means that the brand is ready to take risks again credibility. John Schwegman, U.S. chief marketing Buick-GMC, said that when trade plans Regal tested, consumers found the sincerity behind the "Moment of Truth" is impressive.
"Involved in an effort to re-brand its image. The weak sales and delicate products have led to a negative reputation in some countries. Buick is still unknown in some parts. This Buick is ready to publish negative press, it means that the brand is ready to take risks again credibility. John Schwegman, U.S. chief marketing Buick-GMC, said that when trade plans Regal tested, consumers found the sincerity behind the "Moment of Truth" is impressive.
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