Saturday, July 3, 2010

Mercedes-Benz Launches New Website

Mercedes-Benz Launches New Website

Looking to find older group of drivers and car buyers, Mercedes-Benz launches new website, which is based on the population aged over 32.

The new site is under design, while the machine continues to make itself a model of society and the importance of roads. "In marketing you must remain relevant," said Steve Cannon, vice president of marketing for Mercedes Benz. "Sure, some people objected to other, remaining relevant and necessary for this new audience," he explained. A new website, which is helping GenerationBenz.com advertising segment, Mercedes Benz collect anonymous information about customers so they can better serve their needs.

The new site is a kind of social marketing site where like-minded people can meet and share their stories Mercedes Benz and other interests. Cannon went on to say this about the new website: "We have a generation who really loves their parents and it would certainly be executed, which led their parents." Therefore, a website that appeals to parents and grandparents can increase sales in the elderly population.

This again leads to their children to appreciate and respect your choice of car, their parents and grandparents.

0 comments:

Related Posts with Thumbnails
Car